Your Ads Are Fine.
Your Store Is the Leak.
Your ads aren't the problem — your store is leaking profit on every session you pay for. We find the leaks, size them in dollars, and test the fixes.
The Revenue Problem
You don't have a traffic problem.
You have a session economics problem.
Most ecommerce brands pour budget into paid traffic while ignoring the silent conversion killers on their own store — Cut, or cite a source you can defend.
You're paying for sessions that don't pay you back. Every visitor you buy has a cost
your store can't convert them profitably, more ad spend just scales the loss.
Your funnel has hidden drop-off points
Most brands don't know where exactly they're losing customers — product page? Cart? Checkout? A funnel audit reveals the exact points bleeding your revenue.
Your copy doesn't close the sale
Weak headlines, unclear value props, and misaligned CTAs silently kill conversions. A copy audit rewrites the moments that matter most to your buyer journey.
You're guessing instead of testing. Changes shipped on gut feel can quietly cost you revenue
and you'd never know which ones did.
The Shift
The brands that scale don't buy more clicks.
They earn more per click.
Doubling your budget won't save a store that leaks revenue. The most successful Shopify brands don't scale by simply buying more clicks—they scale because they make more money from the traffic they already have.
The old way
Launching new pages based on "gut-feel" and praying they work
Scaling a winner, watching ROAS drop, and pulling the spend back
Hiring agencies that send vanity reports while your net profit drops
Stacking buggy third-party Shopify apps that bloat your site speed
Watching visitors drop off at checkout and not knowing why
The new way
Launching store variants backed by real customer click and behavior data
A store that converts paid traffic at a higher profit per session
Keep only if the retainer has a margin-linked component. Otherwise: Partnering with specialists who report on profit per session, not vanity metrics.
Custom, lightweight code that keeps your checkout lightning fast
Knowing the exact bottleneck of your store and fixing it systematically
If that sounds familiar, it is not because you are doing something wrong as a founder. It is because you have been trying to fix the traffic layer, when the actual leak is your store.
What We Do
Two Services.
One Goal: More Revenue.
Whether you need a clear strategic roadmap or a full ongoing CRO partnership, we have a model built for your stage.
Revenue Leak Diagnostic
A dollar-sized map of where your store loses profit per session — and exactly what to test first.
What's included
- Funnel model from your GA4 + Shopify data
- Clarity behavioral analysis
- Unit economics & profit-lever review
- Traffic-feasibility verdict
- Ranked 90-day test roadmap
- 60-min walkthrough call
CRO & A/B Testing for D2C Shopify & Shopify Plus Brands
A fully managed, data-driven CRO programme for D2C Shopify and Shopify Plus brands. We research, design, run, and analyse experiments every month — you see the lift in conversion rate, AOV and revenue per visitor.
What's included
- Ongoing CRO Audit — Continuous monitoring and new opportunity identification
- ICE-Scored Hypothesis Bank — Research-backed, prioritised test backlog
- Full Test Design & Implementation — We build, QA, and launch every test
- Statistical Analysis & Reporting — Full test reports with actionable insights
- Monthly Strategy Calls — Review results, plan next sprint, align on goals
- Shopify Plus — Checkout Extensibility, Shopify Functions, custom flows (Scripts are deprecated)
Our Process
From Audit to
Revenue Growth
A clear, systematic process that turns data into decisions and decisions into revenue — every single month.
Audit & Research
Days 1–7We dig deep into your analytics, heatmaps, session recordings, and customer feedback to find every revenue leak in your store.
Strategy & Hypotheses
Days 8–10We build a prioritised test backlog using our ICE framework — Impact, Confidence, Ease — so we always run the highest-value tests first.
Test & Iterate
Ongoing sprintsTests are designed, built, QA'd, and launched on your Shopify store. Each test runs to a pre-set sample size and decision rule — results are real, not peeked.
Analyse & Scale
Compounding monthlyWinners are implemented permanently. Losers teach us something new. Every sprint compounds on the last — revenue grows month over month.
Real Client Results
Not Simulations.
Real Test Data.
Every one of these results is from a live A/B test run for a real D2C Shopify brand. Click any card to see the full dashboard screenshot.
Proven Results
Numbers That
Actually Mean Something
We don't report impressions or clicks. We report CVR, AOV, RPV and profit per session — not impressions or clicks.
Highest CVR lift from a single A/B test
[X] A/B tests run
Shopify & Shopify Plus stores audited
Statistical confidence on our best-performing test
Client Results
Brands That Trusted
the Process
"Within 60 days of the full strategy audit, our checkout conversion rate went from 2.3% to 4.1%. The funnel audit alone paid for the service 10× over. I wish we'd done this two years ago."
Sarah M.
Founder, DTC Skincare Brand · Shopify Plus · $1M–$5M brand"We were spending $40k/month on Facebook ads and barely breaking even. After the CRO retainer, we went from 1.4% to 3.2% CVR — same ad spend, 2.3× the revenue. Genuinely game-changing."
James R.
CMO, Health & Supplements · Shopify Plus · $40k/mo ad spend"The copy audit completely changed how we communicate our product. New headlines, new CTA structure, new product descriptions — AOV jumped 28% in the first month after implementation."
Kavya P.
Director of Ecommerce, Fashion Brand · Shopify PlusTransparent Pricing
Investment That
Pays for Itself
Choose the service that fits where you are. Start with a strategy consultation or go straight into a full CRO retainer.
Start with the Diagnostic. Move to the retainer within 30 days and the full $1,497 is credited.
Revenue Leak Diagnostic
A comprehensive deep-dive into your store ecosystem to map out and prioritize every conversion leak.
- Funnel model from your GA4 + Shopify data
- Clarity behavioral analysis
- Unit economics & profit-lever review
- Traffic-feasibility verdict
- Ranked 90-day test roadmap
- 60-min walkthrough call
Growth Retainer
A fully managed ongoing testing and optimization program for high-growth Shopify brands.
- Test cadence set by your traffic and MDE — calculated in the Diagnostic
- End-to-end execution (design, copy, custom dev)
- Bi-weekly strategy review & planning calls
- Shopify Plus checkout & flow optimization
- Priority Slack access (same-day response)
- Winners shipped permanently. Every test documented.
FAQ
Questions You'll
Probably Have
We recommend a minimum of 20,000 monthly visitors and ~500 monthly transactions to run statistically valid A/B tests. That said, the strategy consultation service works at any traffic level — it doesn't require testing volume to deliver value. For brands under the traffic threshold, the audit package is the right starting point.
Yes. We work with both standard Shopify and Shopify Plus. For Plus brands, we have full experience with Checkout Extensibility, Shopify Functions, custom checkout flows, and personalisation using Shopify's native tools. Shopify Plus unlocks significantly more testing surface area than standard Shopify.
The audit alone typically surfaces quick-win fixes within the first week. First tests typically go live within 2 weeks of onboarding. Results timing depends on your traffic — the Diagnostic tells you exactly how long a test needs on your store of implementation. For the CRO retainer, we aim to have the first tests live within 2 weeks of onboarding, with results reportable within 4–6 weeks depending on traffic volume.
Absolutely — and many clients do exactly this. The Full Strategy Package is actually a great primer before starting the retainer because it gives us (and you) a deep understanding of your store before we start testing. Clients who do both typically see faster results in the retainer because we skip the discovery phase and go straight into high-priority tests.
We primarily use Varify.io and Intelligems for A/B testing on Shopify. For analytics, we work with GA4, Shopify Analytics, Hotjar/Microsoft Clarity for heatmaps, and Littledata for accurate attribution. Tool selection depends on your existing stack — we'll recommend what makes sense for your store.
Losses are just as valuable as wins — they teach us what your audience doesn't respond to, which sharpens every subsequent test. A failed test means we controlled the risk (it never went live as a permanent change), documented the insight, and updated the strategy accordingly. We've found that teams with the highest test velocity, including losses, see the fastest long-term CVR growth.
CRO retainers require a 3-month minimum. This isn't arbitrary — the first month is onboarding and audit refinement, Align with the one timeline used elsewhere on the page (2-week launch, results depend on traffic), and month three is when we start compounding wins from the data collected. Shorter engagements don't give the testing programme enough runway to show meaningful results.
Yes — start within 30 days and the full $1,497 is credited.
The Diagnostic tells you. If you're below threshold, you get a prioritized implementation roadmap instead of a test plan — so you're not wasting months on underpowered tests.
Find Out Exactly Where
Your Store Is Bleeding Revenue
Get your Revenue Leak Diagnostic: every leak sized in dollars, a traffic-feasibility verdict, and your first 3 tests ranked. Delivered in 10 business days.
Start with the Diagnostic. No retainer commitment required. (Current line contradicts the 3-month minimum.)